Furniture CGI
Our CGI workflow delivers high-quality lifestyle and product imagery built for the fast pace of the furniture industry. With just a product and fabric swatch, we capture every detail and generate endless variations ready to use before the physical product exists. Reusable sets, flexible updates, and no reshoots mean faster turnarounds, lower costs, and consistent, on-brand visuals across e-commerce, print, and campaigns. It’s a smarter, future-ready way to launch faster, market earlier, and keep your content sharp, scalable, and always ready to go.
One scan. Endless Possibilities
Using advanced laser scanning to capture every curve, texture, and detail - faithfully replicating products in digital form. From a single scan, we can generate multiple variations in colour, finish, and material without the need for reshoots or physical staging.
Every surface is rendered true to life, reducing production time and cost while maintaining premium quality. Designed for the pace of the furniture industry, our workflow delivers high-volume product cut-outs and lifestyle imagery for e-commerce, print, and social. Whether launching new or updating existing ranges, CGI gives you flexible, future-proof content that stays consistent and ready to evolve.
Photorealistic CG imagery for the home and interiors industry, made simple with MODL.
Choose from our curated library of wall finishes, colours, flooring, and props to create tailored, photorealistic images quickly and seamlessly. All through our easy-to-navigate briefing system. Once the initial renderings are ready, you can review and provide feedback to our dedicated stylist, requesting any adjustments before we deliver the final images, ready for you to use as you please.
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Cost Effective
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Endless Posibilities
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Fast and Accurate
Create It Once. Refresh It Anytime.
One of the biggest advantages of creating lifestyle imagery in CGI is the flexibility it gives you. Once a set has been built, it can be reused, restyled, and repurposed - whether that’s switching the product, updating styling, changing the lighting, or adjusting the camera angle.
There’s no need to start from scratch each time, which means faster turnaround, lower costs, and greater consistency across your content. No location hire, no set builds, no repeat shoots. Just considered, high-quality visuals that evolve with your range and work harder across every campaign.
Launch Earlier with Ready-to-Go Lifestyle Imagery
Once the furniture has been modelled and is available in digital form, it can be placed into lifestyle scenes well before the physical product is ready. This means you can launch campaigns, update your website, and brief retailers without waiting for samples or final production.
It keeps your marketing ahead of schedule – building momentum, securing pre-orders, and meeting key deadlines with confidence. Whether it’s a new range or a seasonal launch, you’ll have high-impact, on-brand visuals ready to go when you need them. A faster, more agile way to bring products to market and stay ahead.
Ready to create standout imagery together?
30 Minute Introduction
Book a call and let’s chat about how we can work together to create beautiful, high-impact, photoreal content tailored to your products. Sharp visuals designed to elevate your brand and streamline your content production.
Working with us on a project means you get...
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Industry Leading Knowledge
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Dedicated Project Manager
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Transparent Pricing and Costs
Capturing The Quality Of Real Materials
We use advanced material scanning to capture the true essence of interior finishes - texture, colour, sheen, and reflectivity - all under controlled lighting. This process creates ultra-detailed maps that tell us exactly how a material behaves in different conditions.
From the tight loops of boucle to the soft grain of wool, every surface detail is preserved. These scans plug directly into our CGI workflow, giving us complete accuracy and consistency across scenes. No guesswork, no reshoots just photoreal results that bring your materials to life, faster.
From Full Scene to Fine Detail
Lifestyle CGI places your furniture in considered, design-led spaces - styled to feel real, relevant, and ready to live with. From a single scene, we can capture multiple cameos and close-up crops - highlighting materiality, finish, and form with precision.
Camea angles can be adjusted in the scene, with no need for reshoots or new sets. Every asset stays consistent, polished, and on-brand – ready to roll out across web, print, social, and campaign. With no physical logistics, faster turnarounds, and total creative freedom, it’s a smarter, more flexible way to create content that works harder, looks better, and lasts longer.